About the company

With over 18 years of experience in the toy industry, Noriel has become one of the most successful and trustworthy brands among consumers in Romania.

With 50+ stores across the country, we are proud to have created an environment where a job is offering more than just a work experience. It's the place where the day-to-day activity is fun, entertaining and rewarding, where people are passionate about our brand and contribute to its success.

The main purpose in everything we do is to see children smiling happily.

We are innovative in this world, we feel the children's wishes and materialize them in what we put on the shelf. You will always find with us the most popular games and toys, including our own ranges of articles. Noriel is intended for the childhood! Not only for toys, but also for clothes and accessories for boys and girls, including babies.