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More than 80 Enterprise companies attended Optima – INVENTORY IQ event from Retail (Supermarkets/Hypermarkets, DYI, Fashion , Cosmetics, Pharma), Utilities, Banking, Public Sector and FMCG. We presented technologies like Stocktaking using AI and Asset management using RFID and trends related to stocktaking and asset management projects. A special thanks goes out to our distinguished guests Ruxandra Popescu from OMV Petrom and Simona Motogna from Babes Bolyai University. This is another step ahead for Optima as a market leader in Eastern Europe to be part of disruptive technologies in stocktaking and asset management.  
Published: 28 September 2023
Optima Group will organize the event Optima - Inventory IQ at Globalworth Nord Events. We will present details about our projects and Optima solutions and services for stocktaking and asset management. More details about the event at www.optima.ro/events Participation is free within the limit of available places. The program of the event: 9:30- 10:00 Registration of participants 10:00 - 10:30 Opening speech and presentation of the Optima Group company Gabriel Chiva - Managing Partner 10:30 - 11:15 Cinque solution for asset management using barcodes or RFID Marian Luca - CTO Daniela Baiasu - IT Applications Manager 10:30 - 11:15 Voice of the customer - the Cinque experience Ruxandra Popescu, OMV Petrom 11:15 - 11:40 Coffee break 11:40 - 12:10 Inventory and asset management services Georgiana Staicu - Services Manager Elisei Crăciun - Operational Director 12:10 - 12:40 AI Data Seer solution and stocktaking using AI Ovidiu Pintea - PM & Development Director 12:40 - 13:10 Launch of the Optima.Vision RFID / IoT platform Gabriel Chiva - Managing Partner Andra Lazăr - Business Unit Manager Optima Vision 12:40 - 13:10 Q&A session 13:30- 14:30 Lunch and networking   To register for the event https://optima.ro/en/event-register or email events@optima.ro You're welcome ! #event-page { margin: 10rem 0; overflow: hidden; 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Published: 02 September 2023
With thousands of RFID tag configurations to choose from, and new ones introduced almost daily, how do you sort through the sea of passive transponders to find cost effective tags that will deliver optimal performance for your application? Here are 7 items to consider when choosing the right RFID tag for any task.   1. Operating frequency: LH, HF or UHF The “RF” in RFID stands for “radio frequency.” Each RFID system operates within one of three bands on the electromagnetic spectrum: low frequency (LF), high frequency (HF), or ultrahigh frequency (UHF). In general, as operating frequency increases, data processing speed increases, as does read range – or the distance between the powered reader and the passive tag it reads. However, increasing frequency tends to decrease a radio wavelength’s ability to penetrate some materials. In general: ! LF is a cost effective option for applications allowing consistent physical placement of tags on items, enabling readers to identify individual tags one at a time at close range. LF is the is almost not affected by the environment e.g. water or metal. ! HF tags can be read from distances of a few to several inches, allowing greater flexibility for tag and reader placement, and enabling higher processing speed and accuracy. In addition, HF processing enables larger memory capacity on each tag. (See more on memory capacity below.) ! UHF technology is rapidly expanding the boundaries of data collection speed and accuracy. Some UHF tags can be scanned from up to 25 feet (8 meters) or more, with readers identifying multiple tags simultaneously. Using UHF, an entire truckload of hundreds of individually tagged containers can be accounted for in the few seconds it takes for a truck to roll into or out of a distribution point. On the other side, UHF is sensitive to the environment for issues like reflection, dampening, detuning based on the surrounding materials. If tags are to be used with an existing reader network, then select a tag whose operating frequency is compatible with your legacy system.   2. . Environmental conditions While integrated chips are relatively delicate, they can be housed in materials to protect them under even the harshest conditions. In a stable environment, such as tagging books in a library, a relatively modest housing will provide adequate protection for each tag’s electronic components. At the other end of the spectrum, tags used in many industrial applications must perform despite repeated exposure to extreme heat or cold, physical impact, vibration, moisture and chemical agents. Consider the conditions tags will be exposed to when deployed in your application. During a 20-to-40-year keg life, this tag will withstand numerous high-pressure washes with high-heat sterilization; plus repeated exposure to, liquids, harsh chemicals, the rigors of distribution and collection, and sub-freezing temperatures.   3. Composition and contents of tagged items The RFID tags and readers may interact differently depending upon the surface material on which tags are mounted, including metal, glass, plastic or wood. Liquids may also impact readability, both as contents of a tagged container, and when liquids are present in close proximity to tags and readers. Ensure the tags you choose are tested to perform in your application.   4. Physical space available for tag placement Tags come in a multitude of sizes and shapes, from high-visibility units to be placed on the exterior of 45-foot cargo containers, to tiny tags that attach discreetly or are embedded into small objects. Knowing tag placement options and potential size limitations for each item to be tagged will help identify the tag size and shape that is right for your application. Direct bonding technology attaches chip antennas without the need for bulky housings, enabling production of smaller, thinner RFID tags.   5. Optimal mounting method The optimal mounting method will depend upon a combination of where a tag will be secured, the environmental conditions it will be exposed to, and the composition of the surface on which the tag will be placed. Options include: Cable ties – Attach easily and provide tamper evidence when used as closure for bags or containers Embedding – Tags may be sealed within an item’s material components or secured in a cavity Glues – A variety of industrial adhesives are available to bind virtually any materials and hold securely under a wide range of environmental conditions Screws, rivets or nails – Many tags include pre-drilled holes to help make this method swift and secure Welding – Some tags feature mounts which can be securely welded to metal cylinders, containers, tools or machinery This flexible tag mounts quickly and securely to pipes, posts or tubes with cable ties. Pre-drilled holes accommodate fast, secure mounting with screws or nails.   6. Memory capacity Tags with large memory capacities enable more detailed records. Still, low memory tags are sufficient for some tasks when used with an on-line database that holds the additional data. In its infancy, the industrial RFID tracking industry used relatively simple 8 bit and 16 bit, readonly, alphanumeric codes to distinguish between individually tagged items. Very little memory space is required to store these simple codes. For some applications, a 16-bit identifier may still be sufficient. UHF tags mostly use a standardized 96 bit EPC code, which is the electronic counterpart of an industrial barcode. However, technological advancements are packing larger amounts of data in ever-shrinking integrated chips. Larger memory tags enable tracking systems to employ more secure coding and encryption techniques, to ensure greater data accuracy and veracity. High memory tags – with up to 64 kilobytes or more and read-write capability – are redefining RFID potential. A single tag can securely store detailed maintenance records for a piece of industrial equipment or fleet vehicle. Complete records of production process steps stored in a high-memory tag can provide instant status information even in-off line scenarios, when no real-time database access is possible. For many RFID users, increasing tag memory capacity has significantly expanded logistics tracking and reporting capabilities.   7. Mix and match components for a custom solution If the first 6 items above have not revealed the ideal tag for your requirements, explore the potential of a custom design. Leading manufacturers can customize a tag to fit your unique requirements for chip type, dimensions, programming and materials. Mixing and matching standard components to create a custom tag can be cost effective, while optimizing the potential of your logistics application. Customization also offers the possibility to embed multiple technologies in a single RFID tag, providing paths that connect legacy systems with new initiatives.
Published: 14 January 2023
I am so proud of our Optima Group team. In the last 2 years, we went through a lot of unforeseen situations: pandemics, inflation, difficult global economy, and supply chain disruption. We aimed high and we successfully managed to turn uncertainty into opportunity and growth, while unleashing our potential to become better.   In 2022 we: grew our business with more than 50% year over year; worked with more than 200 large companies (50 of them being in top 100 biggest companies in Romania); deployed to OMV Petrom the most complex and challenging asset management project in Romania using RFID; implemented together with Babes Bolyai University the 1st year of EU research project to develop a platform for the prediction of the evolution of some business indicators in commercial processes, based on AI and Big Data; moved to a new and welcoming location; developed unique experiences together with our customers and partners.   2023 might prove to be a very challenging year for everybody. Despite this, we intend to make it our best business year until now, and so it will be.
Published: 29 December 2022